New food & travel title Cereal launches

December 17, 2012, 8:04 am

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A quarterly publication called Cereal magazine has now launched. The new title focuses on food and travel, is structured as a book, with chapters on ‘edible topics’, and contains no advertising. The first issue is available to buy via the website priced £10. Cereal is edited by Rosa Park, who can be contacted for further information regarding the launch of the magazine.
www.readcereal.com / @cerealmag

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Change of e-mail for Smashbox Cosmetics' Communications Assistant

December 17, 2012, 8:10 am

≫ Next: VeldhovenGroup acquires Dutch womenswear brand DEPT

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Sally Thorpe, who started at Smashbox Cosmetics last week as Communications Assistant, now has a new contact e-mail address.

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Sally Thorpe in 'PR contacts'

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VeldhovenGroup acquires Dutch womenswear brand DEPT

December 17, 2012, 8:19 am

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Family fashion business VeldhovenGroup has today announced that it has agreed to purchase Dutch womenswear brand DEPT. The Group will also increase support for its womenswear brands Sandwich and Turnover, as well as introducing a spin-off of its high-end luxury womenswear brand Stills in July 2013. Additionally, a search has begun to find a for a suitable partner to acquire VeldhovenGroup's childrenswear brand NoNo.

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DEPT's press office in 'PR contacts'

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Fuel PR appoints Junior Account Executive

December 17, 2012, 8:25 am

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Leandra Cardozo has been appointed as Junior Account Executive at Fuel PR. Leandra will be working on Kiniki, Il Tempo, Alida Health & Beauty, Helen of Troy - Sassoon for Men and Scholl.

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Bonnie Baby appoints Dust PR

December 18, 2012, 1:35 am

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Dust PR has been appointed to handle the PR, marketing initiatives, special projects and VIP seeding for luxury baby and childrenswear brand Bonnie Baby. Headed up by Tracey Samuel, former head of knitwear for Sonia Rykiel, Tracey was nominated for Grazia's "Business Woman of the Year" in 2007, while Bonnie Baby won the "Designer Baby Fashion" award for its first full collection at the inaugural Junior Magazine Design Awards in 2011.
www.bonniebaby.co.uk / @bonniebaby_UK

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Frencheye names new Managing Director

December 18, 2012, 2:00 am

≫ Next: Victoria Beckham to launch e-commerce

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After six years as director of retail for Matches, then home accessories retailer at Habitat and Head of Retail for car company Lotus, Antonio Marsocci will be joining Frencheye as Managing Director in the New Year. Antonio will be responsible for developing core business strategies in order to facilitate new business developments, while providing operational and personnel support to ensure the functionality and sustainability of the organisation as a whole. Antonio will be building the worldwide retail network with direct and franchise stores. The main focus will be to set up new channels of distribution, including wholesale, online and new concepts such as shop-in-shops in key department stores. Frencheye has recently opened a store in Westfield Stratford and is available worldwide through Frencheye.com.

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Frencheye in 'fashion & accessories'

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Victoria Beckham to launch e-commerce

December 18, 2012, 2:17 am

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Fashion designer Victoria Beckham isset to launch her new website victoriabeckham.com in early Spring 2013. The redeveloped and interactive web platform will introduce e-commerce for the first time in the company’s history. This is integrated with unique brand content that allows users to share the constantly updating media across their own social media as it publishes to the many Victoria Beckham social channels worldwide. A departure from the current victoriabeckham.com site – which has served as an online look book for the brand’s collections, spanning from its first season, SS09, through to the most recent SS13 collections – this new, redeveloped brand platform will offer Victoria's handpicked selection of SS13's key pieces. Items are selected from across four existing Victoria Beckham collections: accessories, eyewear, denim and the newest line, Victoria, Victoria Beckham. With the initial launch the shop will sell to customers in the UK, USA and Europe, supporting local currencies in each territory, with further plans to then roll out sales in additional territories in the near future.

Victoria Beckham comments: "My new website has been in the making for a very long time. It was so important that the concept, tone and look of it were true to me and my aesthetic and that the shopping experience was the very best that it could be for my customer. The site will be ever evolving featuring never seen before insights into my world through the medium of film. I'm incredibly excited with what I have created and the unique access to the brand I am now able to offer".
www.victoriabeckham.com / @victoriabeckham

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New e-mails for team members at Spink

December 18, 2012, 2:34 am

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Health and beauty PR consultancy Spink have announced that Account Director Juliet Cornwell and Senior Account Executive Olivia Pasmore have new e-mail addresses.

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MUA Makeup Academy introduces Fur Effect Nails

December 18, 2012, 2:43 am

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MUA Makeup Academy has introduced Fur Effect Nails, a new on-trend textured nail product. Available in five colours including Fluffy Puff, Booboo Fluff, Fluffy Robbin, Fluff and Cuddles, and Fuzzu Fluff, micro-fine fibres are added onto wet nail polish which should then be pressed down on the nail and left to dry. MUA's Fur Effect Nails are now available online and will launch in Superdrug stores from 4 January, priced at £3 each.
www.muastore.co.uk / @muacosmetics

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EDITORIAL REQUEST: e-zine seeks cleansers & toners for feature

December 18, 2012, 3:08 am

≫ Next: Superdry appoints Digital PR Assistant

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Freelance beauty journalist and editor of Style Pärla is seeking cleansers and toners for a new year feature on styleparla.com.

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Superdry appoints Digital PR Assistant

December 18, 2012, 3:19 am

≫ Next: Kerry Foods appoints Cirkle

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Melissa Langlands, previously working at London College of Fashion press office, has joined the in-house press office at Superdry as Digital PR Assistant. Melissa will be based in the London office and reportson a daily basis to Amy Campbell, PR Manager. As well as managing our online fashion PR coverage, Melissa will update the brands press site, celebrity images and generally assist with the running of the London PR office.

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Kerry Foods appoints Cirkle

December 18, 2012, 3:36 am

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Chilled food supplier Kerry Foods has brought in Cirkle as its retained agency, after a three-way competitive pitch, to support its growth plans within the chilled food category. The brief is initially focused on B2B communications to generate incremental growth over the next three years across the UK and Ireland. Kerry Foods own a stable of well-known brands including Wall’s, Mattesons, Richmond, Cheestrings, Low Low and Dairygold. The campaign will focus on category leadership using Kerry’s brands across stakeholder engagement, education, retailer-to-retailer advocacy and innovative customer reward programmes.
www.kerrygroup.com

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BFC's LONDON show ROOMS announce partnership with farfetch.com

December 18, 2012, 3:43 am

≫ Next: John Bell & Croyden unveils Valentine's Day gift sets

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The British Fashion Council (BFC) announce today a new partnership between LONDON show ROOMS, one of the BFC’s international showcasing initiatives, and farfetch.com, the online market place for independent boutiques which looks to nurture talent and foster diversity in fashion. farfetch.com will collaborate with LONDON show ROOMS providing support through joint events in each market and will open up their global network of boutiques to LONDON show ROOMS designers. LONDON show ROOMS aims to develop the profile of British designers many of which have been identified as London’s stars and future global fashion brands. This year saw 59 designers showcase their collections in eight showrooms across four key markets: Paris, LA, New York and Hong Kong.
www.londonshowrooms.co.uk / @BFC
www.farfetch.com / @farfetch

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John Bell & Croyden unveils Valentine's Day gift sets

December 18, 2012, 4:14 am

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London’s oldest and largest pharmacy John Bell & Croyden, holders of the Royal Warrant as Pharmacists to Her Majesty Queen Elizabeth II since 1958, has introduced four new gift sets for Valentine's Day including Love Box (£50); Rose Garden (£48); Fine Men’s Fuel (£41), and The Ultimate Home Spa (£71). Pictured above is the Rose Garden set containing Crabtree & Evelyn Rosewater Body Lotion, Marny’s Rose Hip Oil, Woods of Windsor Rose Scented Draw Liners with a scent of True Rose petal and Le Petit Olivier Rose Soaps from Grasse in the south of France. All products mentioned are available from John Bell & Croyden in-store and online. John Bell & Croyden has over 12,000 health and beauty products, from well-known brands to a selection of hard to find, exclusive brands.
www.johnbellcroyden.co.uk

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Purple appoints Account Manager

December 18, 2012, 4:23 am

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Luke Batchelor, previoulsy at Cube PR and prior to this at Village Press, has been appointed Account Manager at Purple. Luke will be working across Moncler womenswear, Dita Eyewear and Norwegian Rain Mens and womenswear accounts. 

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New contact number for Kay Flawless PR

December 18, 2012, 4:27 am

≫ Next: Woods of Windsor unveils new look & three new fragrances

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Woods of Windsor unveils new look & three new fragrances

December 18, 2012, 4:55 am

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Originating from an 18th century apothecary, Woods of Windsor offer a range of high quality, natural beauty products inspired by the English country garden. In time for Mothers Day, the brand has relaunched its range of bath, body and home fragrance products with brand new packaging, new larger sizes and three new modern scents to sit alongside its current portfolio of core floral fragrances. The new look features ornate hand-drawn and painted illustrations to depict each fragrance and its key ingredients. With four classic floral fragrances in the existing line-up, Woods of Windsor also adds three new contemporary fragrances to the range. Blue Orchid & Water Lily combines a mix of mango, orange and red currant, with a floral heart of wild water lily, shimmering water accord, bluebell and vanilla orchid, enhanced by a woody base fusing cedarwood, mahogany wood and tonka bean. The Bergamot & Neroli fragrance has top notes of citrus fruits, bergamot, neroli and lemon, with a heart of green verbena and rosemary, enhanced with wood and musk at the base. Unisex fragrance Cedar Woods has fruity citrus top notes, a spicy and aromatic fougere heart, enhanced with notes of patchouli and cedarwood at the base. Alongside each Eau de Toilette, a Moisturising Hand Wash, Bath & Shower Gel, Hand & Body Lotion (pictured above), and Fine English Soap are available in each scent. Woods of Windsor is available at Perfumeries, Garden Centres, the flagship store in Windsor and online.
www.woodsofwindsor.co.uk

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WAH nails collaborates with Love My Custom

December 18, 2012, 5:09 am

≫ Next: Max Factor to launch Clump Defy Mascara

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Fashion jewellery brand Love My Custom have collaborated with WAH nails to design and produce a custom WAH necklace for staff. Each necklace has been made using mirror gold acrylic in a 3D style of the classic WAH nails logo and is attached to a 16 inch fine curb gold chain.
www.lovemycustom.com / @lovemycustom
www.wah-nails.com / @WAHNAILS

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Max Factor to launch Clump Defy Mascara

December 18, 2012, 5:48 am

≫ Next: Aveda unveils new additions to the Be Curly collection

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Max Factor has announced the launch of Clump Defy Mascara. Containing a new anti-clumps brush, which uses innovative brush technology and is a first for Max Factor, this new volumising mascara allows the user to saturate lashes with stroke upon stroke of mascara, while still maintaining separated and defined lashes without clumping.Priced at £10.99, Clump Defy Mascara will be available nationwide from 26 December.
www.maxfactor.co.uk / @MaxFactorUK 

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Aveda unveils new additions to the Be Curly collection

December 18, 2012, 6:58 am

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Aveda has unveiled Be Curly Curl Controller and Be Curly Curl Enhancing Hairspray, two new additions to its Be Curly range. Each of these products have a naturally-derived formula designed to help users achieve the ultimate curl, while reducing frizz. Be Curly Curl Controller, £19, contains a unique liquid formula with organic babassu oil to smooth and elongate tight curls, while fighting frizz and conditioning hair. Be Curly Curl Enhancing Hairspray, £17.50, has a long-lasting and weightless hold, and contains wheat protein and an organic aloe blend, designed to expand when wet and retract when dry. Both new products will be available in Aveda salons, spas and stores and online from March 2013.
www.aveda.co.uk / @AvedaUK

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Aveda (trade) in 'beauty, fragrance, grooming & health'

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